Donor Giving In Tough Economic Times

In these difficult economic times, it is critical for fundraising organizations to focus their limited time and resources on those activities that have the greatest demonstrated impact on giving. To address this need we worked with one of the top fundraising organizations, the Federations of North America to determine which activities and perceptions had the greatest statistical impact on donor giving. We surveyed close to 7,000 donors who were contributing in the range of $1,000-$10,000 per year in more than two dozen of the largest chapters and found some eye-opening information.